# Software Growth

Marketing and growth case studies and articles to help you grow your SaaS business.

## Latest articles

### [Savvycal's frictionless demo](https://softwaregrowth.io/blog/savvycals-frictionless-demo.md)

How Savvycal shows how their product works, looks, and feels right on their home page, without any friction.

### [Eat your own SaaS dog food](https://softwaregrowth.io/blog/eat-your-own-dog-food.md)

The phrase "eat your own dog food" or "dogfooding" is often used in the startup space and insinuates that you should be an active user of the product you're selling in order to have better insights on how to improve and grow it.

### [How Midjourney onboards new users using Discord](https://softwaregrowth.io/blog/how-midjourney-onboards-new-users.md)

How Midjourney onboards new users by showing instantly the value of their tool on Discord.

### [How I Built my First SaaS, From Idea to Launch](https://softwaregrowth.io/blog/how-i-built-my-first-saas.md)

The small story of how I built my first SaaS app and launched it.

### [Notion: The Cozy App Worth 10 Billion Dollars](https://softwaregrowth.io/blog/notion-the-cozy-app-worth-10-billion-dollars.md)

Notion managed to make people fall in love with a piece of software, let's look at how they did it.

### [Pieter Levels: From Simple Spreadsheet to 3 Million in ARR](https://softwaregrowth.io/blog/how-pieter-levels-grew-nomad-list.md)

In this case study, I cover how Pieter Levels, the founder of Nomad List grew the company as an indiehacker and also launched other projects like Remote OK or Rebase.

## SaaS resources

- [SaaS Boilerplates](https://softwaregrowth.io/saas-boilerplates)
- [SaaS Glossary](https://softwaregrowth.io/definitions)
- [Join the Newsletter](https://softwaregrowth.io/newsletter)