ROAS calculator (plus CTR, CPC, CPA and conversion rate)
Turn an ad campaign's impressions, clicks, spend and conversions into CTR, CPC, conversion rate, CPA and ROAS.
Try it with your numbers
Return on ad spend (ROAS)
4x
- Click-through rate (CTR)
- 2%
- Cost per click (CPC)
- $1.50
- Conversion rate
- 5%
- Cost per acquisition (CPA)
- $30.00
For subscriptions, revenue can be first-month revenue or expected lifetime value. Say which one you use when you compare campaigns.
How it's calculated
- Click-through rate (CTR) = Clicks ÷ Impressions × 100
- Cost per click (CPC) = Ad spend ÷ Clicks
- Conversion rate = Conversions ÷ Clicks × 100
- Cost per acquisition (CPA) = Ad spend ÷ Conversions
- Return on ad spend (ROAS) = Revenue from those conversions ÷ Ad spend
Explained in
- Return on Ad Spend (ROAS): Attributed revenue or conversion value divided by advertising spend.
- Click-Through Rate (CTR): The percentage of impressions that generate a click.
- Cost per Click (CPC): The average advertising cost paid for each click.
- Cost per Acquisition (CPA): Advertising spend divided by the number of tracked acquisitions or actions.
- Conversion rate: Conversion rate is the percentage of people at one step of your funnel who move to the next step, such as visitors who sign up or signups who start paying.